Are you considering launching a social media video marketing campaign this year? Want to learn how consumers and marketers are using social video? The team from Animoto share the consumer and marketer stats you need to know in this infographic.

They break things down as follows:

How social media is shaping consumer behavior?
What’s leading customers from discovery to purchase?
The top purchase-driven platforms
Top social platforms for brands
Where marketers are investing
Is video worth the effort?
Percentage of brands posting video once a week
How marketers are reaching new customers
Check out the infographic below for more detail.

Click here for the GREAT infographic from Social Media Today.