Digital Marketing Numbers To Track

Digital Marketing Numbers To Track

Digital marketing, or web marketing, and social media have a very low cost to entry but that doesn’t mean we should ignore tracking our investment and return. While ROI is not entirely possible when it comes to measuring the success of a relationship and loyalty, it...
Summer Reading List

Summer Reading List

I have always been fascinated by what I can learn in books, audio books, podcasts and industry publications, and I honestly can’t imagine my life without constant and continued learning. A recent study in Forbes documented how important the ability to adapt to change...
Has Your Business Failed Technology 101?

Has Your Business Failed Technology 101?

I placed a call this morning to our A/C Heating service company to make an appointment for a summer check-up for our system. The phone was answered by a very professional lady who had the voice and demeanor of someone who really wanted to help the customer. However,...